Allen Press Receives Two Marketing Plus Awards
LAWRENCE, KS—September 11, 2013—Allen Press received honors in the Direct Mail Marketing and Customer/Community Event Marketing categories of the National Association of Print Leaders (NAPL) Marketing Plus Awards.
A Bronze in Direct Mail Marketing was awarded for FrontMatter, Allen Press’ quarterly newsletter devoted to issues that affect society and association publishers with a particular focus on the use of technology. A Bronze in Customer/Community Event Marketing was awarded for the 2013 Allen Press Emerging Trends in Scholarly Publishing Seminar, “Redrawing the Map: Setting the New Coordinates in Scholarly Publishing.” The seminar, held in Washington, DC, annually, brings together publishing professionals to explore new challenges and opportunities, and discuss the changing paradigms—technological, political and societal—that continue to affect the industry.
“It is always rewarding to be recognized for your efforts, but it is especially gratifying that our newsletter and seminar, both which provide information for the industry at large, were selected to receive these awards,” Melanie Dolechek, director of publishing and marketing said. “We have a terrific team that work extremely hard to ensure that our customers have access to the information they need to stay on top of the latest changes in the industry.”
The NAPL Marketing Plus Program honors companies that demonstrate the ability to realize the full potential of marketing in all its forms as a key driver of their success and growth. The NAPL Marketing Plus Awards are given based on a point system that measures the individual product or campaign and how successfully it met its goals.
Awards were presented in 11 categories this year. Allen Press was recognized on September 7, at the NAPL Soderstrom Awards Dinner at The Gleacher Center in downtown Chicago.
About Allen Press
Allen Press provides a comprehensive portfolio of integrated services in the broad areas of print, online, distribution and publishing services, collaborating with scholarly societies, professional associations and corporations worldwide.
Both print and online subscriptions to FrontMatter are free. To subscribe to the print version, or to sign up for e-mail alerts to the online version, go to http://frontmatter.allenpress.com.
For more information about the Allen Press Emerging Trends in Scholarly Publishing Seminar, visit http://allenpress.com/events/2013seminar. The next seminar will be held April 24, 2014, at the Hyatt Regency Washington on Capitol Hill.
Source: Allen Press.