AccuZIP Will Show How to Dramatically Increase ROI for Direct Mail Pieces in Free Webinar

ATASCADERO, Calif. — April 13, 2016 — In a desire to deliver trusted, honest and relevant communication, AccuZIP is inviting you to attend a webinar, "How to Dramatically Increase ROI by Adding Value to Your Existing Direct Mail Pieces," on Wednesday, April 20, 2016, at 2 p.m. (EDT). The free program, presented in conjunction with Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services, is open to everyone in the industry.

“We are all challenged to creatively add content to our mail pieces and we all strive to understand the valuable data quality, address hygiene and deliverability information that postal software ‘tools’ provide,” says webinar presenter Mark Rheaume, AccuZIP’s national postal affairs director and partnership liaison officer.

“The information presented in this webinar will increase value, effectiveness and ROI for any organization, regardless of which mail classes they utilize,” he notes. “How valuable would variable data maps—unique to each address in the data file be to enhance value for transactional or direct mail pieces?”

According to Rheaume, webinar attendees will gain:

• A deeper understanding of the information and insights available as you run data through postal processing tools (software).
• Insights into how to produce more effective mail pieces.
• Knowledge of tools that deliver visibility and more effective management of post-mailing processes, optimizing effectiveness and efficiency.

Click here to register for the April 20 webinar. If you are not an Epicomm member, follow the link, identify yourself as a “non-member,” and complete a brief profile to complete your registration.

ABOUT AccuZIP Inc.
AccuZIP Inc., is a national software company based in Atascadero, Calif. Now into its third decade, AccuZIP provides feature-rich solutions to manage Contact Data Quality, Address Hygiene, USPS Postal Presorting and Compliance, Mail Tracking and Reporting and much more. Its solutions are used in many industry verticals to streamline, standardize and simplify processes associated with data entry, data management and multi-channel communications.

About Epicomm
Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services, is a not-for-profit business management association representing companies in the $80+ billion graphic communications industry in North America. It provides industry advocacy, management training, and a comprehensive slate of business-building solutions for companies in an evolving market environment. It was created in 2014 through the merger of the Association of Marketing Service Providers (AMSP) and the National Association for Printing Leadership (NAPL)/National Association of Quick Printers (NAQP). Its founding associations have some 200 years of combined experience serving graphic communications companies of every size and specialty. Epicomm headquarters is at 1800 Diagonal Road, Suite 320, Alexandria, VA, 22314.

Source: AccuZIP Inc.