Binding and Finishing: Shifting Gears

Instead of trying to force market conditions on clients, a number of PRINT 09 vendors did a bang-up job of anticipating their needs in a depressed economy. One such party was Muller Martini. Sure, the company touted its 12,000 cph 3696 gatherer, but a strong theme at the booth was certified pre-owned equipment. This area is generally taboo; many vendors offer used gear, but few blow that horn.