Are You Sending Customer Reminders?
Badly organized customers can cause you no end of problems, especially at this time of year
That’s why you should be proactive, rather than hoping that pdfs will arrive when they are supposed to. Make sure you send out regular reminders by e-mail and phone. These should cover three points:
- Remind your customer of agreed deadlines
- Check they are on track
- Warn them of consequences if they are late (will they suffer late delivery or penalty fees?)
Not everyone will keep to their deadlines, but at least you will have a better warning of which jobs are going to be a problem.
It’s OK to be tough
You have a production schedule to manage. Many customers actually appreciate you helping them be organized.
Would you like better customers?
Find out how to win the right type of customer in “How To Stop Print Buyers Choosing On Price”. You learn a simple three-stage system for targeting and winning the customers that you want to work with.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
