New York Times, Google Partner to Ship 1M Cardboards for Virtual Reality App Launch

Google and The New York Times have partnered up to pair Google Cardboards with a special Sunday edition of The New York Times Magazine which will debut the new NYT VR app. The magazine, coming during the weekend of Nov. 7-8, will ship to over a million home subscribers. Online subscribers to Times Insider and "a selection" of Times digital subscribers, will receive promo codes redeemable for Cardboards as well.

The magazine will contain step-by-step instructions to walk first timers through the process, from assembling the Cardboard to downloading the necessary apps. The NYT VR app will debut with a brand new VR documentary titled "The Displaced," which was created in collaboration with Chris Milk's VR content company, VRSE.