Are Your Website and Your Social Media Efforts in Sync?
Question: When it comes to a strong online marketing presence, what’s worse: a Website that has no social media activity or a Website with social media activity—but the two don’t seem even remotely related?
Answer: It’s the latter.
I’d rather see a printer’s site that’s well built, professional and has engaging, inspiring content—but no obvious social media component. If your company’s not yet involved in tweeting or posting to a corporate Facebook page, OK, I’ll give you the benefit of the doubt and believe that it’s in the works.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
