Are Your Website and Your Social Media Efforts in Sync?
Question: When it comes to a strong online marketing presence, what’s worse: a Website that has no social media activity or a Website with social media activity—but the two don’t seem even remotely related?
Answer: It’s the latter.
I’d rather see a printer’s site that’s well built, professional and has engaging, inspiring content—but no obvious social media component. If your company’s not yet involved in tweeting or posting to a corporate Facebook page, OK, I’ll give you the benefit of the doubt and believe that it’s in the works.
But when I follow a printer on Twitter or Facebook, and then click through to his or her company URL, I fully expect to see a site that resembles the Twitter and Facebook page in the look and feel. I also expect to find the SM sharing buttons in an easy-to-spot location on the home page (and every page).
Imagine my surprise when a printer’s Twitter and Facebook buttons are nowhere to be found on his or her site. What gives? Why would you have Twitter and Facebook accounts and NOT post these links on your own site?
Presumably, you’re active in social media to build your community, engage with customers, and impress prospects, who might turn into customers one day.
These two online “efforts” (site and social media presence) MUST be connected to one another. Your social media activity should be interesting and original enough to make your followers want to click through to your URL and learn about what you do.
What if your social media activity is more interesting than what they find when they land on your site? Uh oh. This sort of disconnect really disturbs me. It makes me think there are two different teams at work, and they don’t speak the same language or talk to one another. Ever.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com