Analysis of over 500,000 print magazine ads by Starch finds the medium endures in engaging consumers; 35% of readers took action based on magazine print ads -- unchanged since 2010.
The Print Council
Landing pages (61%) are the marketing channel most often integrated with company email programs. Print was the top channel integrated with email programs for one in four (25%) of marketers.
While mobile may be grabbing a growing share of time spent with media, ad dollars are slow to follow. In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
A majority of Americans (54%) are currently read e-books, including two-thirds of Millennials (66%). With that said, print still dominates; nearly half of Americans (46%) say they only read print books.
According to Pew, newspapers remain far and away the clear news revenue leader, as compared to different types of news media (TV, digital, etc.), accounting for close to 60% of the total news revenue of $63.2 billion.
Experian reports on how marketers around the globe view the roles of 12 different channels in creating awareness, generating interest and closing the deal.
Despite being digital natives, 45% of Millennials say that digital and traditional advertising works better in combination in influencing their brand decisions, compared to either as a standalone channel.
Offline media easily beat out social and mobile as more influential in the purchasing process, finds Deloitte's annual consumer survey. Word of mouth consistently leads the way as the top purchase influence.
The majority of consumers (75%) say they prefer to get promotional content and coupons from traditional print media; Three-quarters of those surveyed don't want mobile promotions sent to them.