The Print Council

Fastest-Growing Digital Print Applications, 2012-2017
January 20, 2014 at 1:11 pm

InfoTrends predicts overall print volumes to increase at a CAGR of 1.2% between 2012 and 2017, with select digitally printed applications (books, transpromo, catalogs, direct mail) expected to outpace that growth rate noticeably.

Print Books Remain at Core of Americans' Reading Habits
January 17, 2014 at 1:43 pm

The percentage of Americans who read an e-book in the past year has risen to 28% -- up from 23% at the end of 2012. At the same time, about 7 in 10 adults reported reading a book in print, up 4% after a slight dip in 2012.

Newspaper Ads Most Popular, TV Best ROI say SMBs
January 14, 2014 at 12:07 pm

Analysis from BIA/Kelsey's ongoing tracking survey of small and medium-sized businesses traditional advertising choices finds that newspaper ads are most used, while TV is deemed most effective.

Frustration with Mistargeted Ads Lead Consumers to Disengage
January 14, 2014 at 10:21 am

A new study reveals 96% of consumers have received mistargeted promotional offers and info. Based on this, the vast majority say they have unsubscribed, automatically deleted communications, or take other actions to disengage.

Generational Differences in Gadget Ownership
January 10, 2014 at 2:13 pm

Survey results from Gallup quantify generational differences in technology ownership. For example, 88% of young adults own smartphones compared to 25% of those age 65+.

73% of Online U.S. Adults Use a Social Networking Site
January 8, 2014 at 11:23 am

The latest Pew survey shows that 73% of online U.S. adults now use a social networking site of some kind. Facebook dominates in the number of users (71%), but a number of users are diversifying onto other platforms.

U.S. Mobile Ad Spend to Overtake Desktop by 2017
December 17, 2013 at 1:15 pm

According eMarketer, U.S. mobile ad spending continues its rapid growth -- coming, for the most part, at the expense of desktop. Today, mobile accounts for nearly $10b; By 2017, mobile is expected to reach $35.6b.