Marketers weigh in on the primary roles of 12 different channels in the customer journey-- choosing whether a channel is best as a "greeter," an "influencer," or is seen as a "closer."
The Print Council
Research finds different magazine platforms play important roles to play in influencing consumers throughout the stages of the purchase behavior funnel; Print has the most influence over actual purchases.
The latest edition of Mary Meeker's annual Internet Trends report finds the total number of global Internet users is growing by less than 10% per year, and is slowing. The number of smartphone users is growing by 20% per year, although it is slowing, too.
According to a semi-annual teen consumer insights survey, Instagram has surpassed Facebook and Twitter in popularity among teenagers.
While newspaper revenue from traditional print ad channels is declining, revenues grew in new and developing areas in 2013, reflecting an industry evolving its business model in a significant way, reports the NAA.
The latest data from digital world measuring firm comScore finds U.S. smartphone ownership penetration has neared 69%, up 6% since December.
When it comes to ad engagement, a survey finds that the wealthy - about 9% of the population - are more likely to pay attention to advertising in printed newspapers than in any other format.