The Print Council

The Key Roles of 12 Channels in the Customer Journey
June 18, 2014 at 11:04 am

Marketers weigh in on the primary roles of 12 different channels in the customer journey-- choosing whether a channel is best as a "greeter," an "influencer," or is seen as a "closer."

Consumers are Engaged Across All Magazine Platforms
June 12, 2014 at 8:00 am

Research finds different magazine platforms play important roles to play in influencing consumers throughout the stages of the purchase behavior funnel; Print has the most influence over actual purchases.

Mary Meeker's 2014 Internet Trends Report
June 2, 2014 at 11:06 am

The latest edition of Mary Meeker's annual Internet Trends report finds the total number of global Internet users is growing by less than 10% per year, and is slowing. The number of smartphone users is growing by 20% per year, although it is slowing, too.

U.S. Publishers Split Over the Future of Print
May 19, 2014 at 11:39 am

A recent survey of U.S. publishers finds 37% believe print will continue to be the primary way readers access their content; another 34% say print is the least important channel going forward.

Six in Ten Seniors Now Go Online
May 15, 2014 at 11:14 am

According to the Pew Research Center, America's seniors movement into digital life continues to deepen. Today, 59% of seniors report they go online -- a six-percentage point increase in the course of a year.

The Wealthy Engage Most With Ads In Printed Newspapers
May 8, 2014 at 11:27 am

When it comes to ad engagement, a survey finds that the wealthy - about 9% of the population - are more likely to pay attention to advertising in printed newspapers than in any other format.