Deloitte's most recent survey of techology and media consumption trends, finds a 42% growth YOY in the number of U.S. consumers who own a trio of tablets, smartphones and laptops.
The Print Council
Total advertising expenditures increased 0.9 percent in 2013, marking a gain for the fourth consecutive year. Growth eased without Olympic and political spending.
When it comes to US media as spend, TV will remain the dominant advertising channel through 2017, until the balance tips to digital in 2018 when digital surpasses television, says eMarketer.
A field experiment using print and online versions of an alumni magazine found that the print version had a higher open rate, higher recall, and readers engaged in more browsing. Ironically, although younger readers indicated a preference for receiving an online version, the effect of print on memory performance was strongest among the younger readers.
Over 27,000 tablet ads were analyzed to evaluate digital efficacy versus print. Readers remember ads on tablets at the same rate as in print, yet the digital platform makes it easier to take action as a result of seeing ads.
The number of mobile action codes appearing in magazines--such as QR, image recognition (IR), and digital watermark --grew 55% over last year. For the first time, IR beat out QR to become the top activation type.
Online ads top the list as most ignored (82%) by all generations, while traditional media ads are least ignored.