Newspaper advertising is the most-trusted form of paid media advertising in North America, according to Nielsen. Traditional ads lead digital ads by double-digits when it comes to consumer trust.
The Print Council
Nearly seven in 10 millennial social users are at least somewhat influenced to make purchases based on friends' posts.
Approximately two-thirds (67%) of residents in small U.S. communities regularly read their local newspaper. Seven out of ten (71%) say advertisement in these papers help them make better purchasing decisions.
A high proportion of U.S. adults (92%) are worried about their privacy online. More users cite business data collection over government surveillance programs as the their concerns.
A study queried publishers regarding their 2014 publishing strategies and use of social media. The majority plan to use a variety of publishing channels -- print, web and social -- to reach their audiences.
More than half of shoppers (57%) will rely on coupons from home and 51% will be influenced by newspaper circulars for brand selection and savings in 2014. The next closest influential source is online advertising at 11%.