By Harris DeWese | Posted on January 29, 2010
This deal is happening for all the right reasons—great management, great opportunities for cost saving, great marketing and manufacturing fits, and great value for the shareholders.
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By Harris DeWese | Posted on September 01, 2008
THIS BAD economy thing has made me mad. Rip roarin’, snortin’, fire dirt kickin’ mad. I’m afraid to call it a recession. No two economists can agree on what it is.
Whatever it is, it’s lousy. It’s causing deep, dark depression to pervade the land.
Depression among Americans is up 113 percent this year, according to several sources. Antidepressant sales are up 156 percent, according to still other sources. So, that’s great for the pharmaceutical companies. When the economy turned South, sales...
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By Harris DeWese | Posted on June 01, 2008
IF IT’S about “sales” or “marketing,” I want to make sure you get it here first. It’s important to me because this column is named “DeWese on Sales.” Sometimes, however, I write about marketing and, like many other people in our printing industry, I am at least semi-confused about the difference between sales and marketing.
It has always been my position that “marketing” is a series of activities, like advertising, public relations, publicity, market research, etc., that includes “selling.” I...
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By Harris DeWese | Posted on May 01, 2008
MY PUBLISHER,
Printing Impressions, has been trying to discipline me for nearly 25 years. I’ve dealt with at least a dozen different staff editors (mean-spirited goons) over that span. The most recent arrival carries the title of Managing Editor, but I’m forced to salute her as “Sarge.”
This hotshot Managing Editor sent me an e-mail recently, and the subject was “Schedule.” The e-mail listed monthly deadlines for the remainder of 2008. It also listed the topics for my columns for the...
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By Harris DeWese | Posted on April 01, 2008
BACK DURING the 1990s, I wrote five “how to” books for graphic arts salespeople. I wrote those books because most printing company owners/managers are so busy trying to survive that there is no time to train the salespeople.
It turned out my book-writing idea was maybe one of four or five that was any good during that decade. The other 200 ideas were lousy ones.
One of the five books was titled, “Now get out there and sell something!” You will recognize that title as my sign-off for every...
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