Margie's Buyer Insights
By Margie Dana
About Margie
Long regarded as a print buyer expert and trade writer, Margie Dana launched her new business in 2013 as a marketing communications strategist with a specialty in printing and print buying. Now she’s on a mission to help clients build customer communities through carefully crafted content.You may know Margie as the producer of the annual Print & Media Conference. Although she’s exited the event production business, she’s still publishing her Print Tips newsletter. She looks forward to helping companies create and style all of their content so their potential customers sit up and take notice. For details and to sign up for her Print Tips and new marketing blog, visit www.margiedana.com or e-mail Margie at margie@margiedana.com.
4 Ways to Mine a Printer’s Website for Hidden Gems
Building a social media presence is easy for printers if you mine your Website for great content. Think “value” and “informational,” not “sales” and “promotional.”
Read More >>
Industry Centers:
 |
I Dare You to Take This Website Challenge
Is your Website good enough to engage first-time visitors who’d make ideal customers? There’s one way to find out. I dare you to take this challenge. If you do, you’ll get a huge amount of value in it, and it won’t cost you a dime.
Read More >>
Industry Centers:
|
How to Wow Consumers About Print
What’s making the news are things like 3-D printing, and yes, even 4-D printing, which was recently demonstrated by those smart people just down the road a bit, at MIT. They spoke about 4-D printing at a TED conference in California. (Don’t ask me to explain it; I’m still stuck at 3D.)
Read More >>
Industry Centers:
|
Dear Santa, Please Bring Me Print
We’re a pretty “with-it” household, don’t get me wrong. We have Macs galore, including two iPads. Yet nothing takes the place of print completely. I dare you to find one person who wouldn’t love getting a book as a gift.
Read More >>
Follow the Marketers, not Your Peers
If you ask me, printers spend too much time with other printers. They need to go where the marketers are. Successful printing companies are expanding their services into additional marketing areas, such as on-demand messaging, integrated marketing efforts, real-time marketing, email marketing, and so on.
Read More >>
Industry Centers:
|
