By Margie Dana | Posted on May 03, 2013
Building a social media presence is easy for printers if you mine your Website for great content. Think “value” and “informational,” not “sales” and “promotional.”
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By Margie Dana | Posted on March 08, 2013
Is your Website good enough to engage first-time visitors who’d make ideal customers? There’s one way to find out. I dare you to take this challenge. If you do, you’ll get a huge amount of value in it, and it won’t cost you a dime.
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By Margie Dana | Posted on February 27, 2013
What’s making the news are things like 3-D printing, and yes, even 4-D printing, which was recently demonstrated by those smart people just down the road a bit, at MIT. They spoke about 4-D printing at a TED conference in California. (Don’t ask me to explain it; I’m still stuck at 3D.)
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By Margie Dana | Posted on December 18, 2012
We’re a pretty “with-it” household, don’t get me wrong. We have Macs galore, including two iPads. Yet nothing takes the place of print completely. I dare you to find one person who wouldn’t love getting a book as a gift.
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By Margie Dana | Posted on December 05, 2012
If you ask me, printers spend too much time with other printers. They need to go where the marketers are. Successful printing companies are expanding their services into additional marketing areas, such as on-demand messaging, integrated marketing efforts, real-time marketing, email marketing, and so on.
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