Margie's Buyer Insights
By Margie Dana
About Margie
Margie Dana, a former print buyer, is the founder of Print Buyers International (PBI) and its member-based organization, Boston Print Buyers. These professional organizations cater to print customers worldwide through education, an annual buyers conference, Print Buyer Boot Camps, and networking opportunities.
Margie's perhaps best known for her weekly enewsletter, Margie's Print Tips, which she's published weekly since 1999 in an effort to build bridges in the industry. For years, Margie has been a popular speaker at industry events here and abroad. Her clients include print company executives who rely on her to help steer their marketing campaigns and make their online efforts more customer friendly.
Remembering Steve Block, a Legend in Print Sales
Some print reps cast large shadows as they build relationships with customers over many years. Steve Block was that kind of print salesman. I was so lucky to have known him for many years, and so it was doubly sad to hear of his sudden passing right before New Year's.
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Should Printers Have Gold Membership Cards?
I love Starbucks. As much as anything, I love how they treat me. You see, I’m a Gold-Card-carrying customer, and so help me, I know I sound shallow, but it makes me feel special. Could printers come up with something similar?
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Printers - Help Keep Your Customers Employed
It is in your best interest as a printer to make sure your customers are secure in their jobs. They are responsible for giving your firm business. They are your biggest advocates inside their companies—often, they’re your only advocate.
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5 Questions Printers Should Ask Customers Every Year
With these five easy questions, you’ll get at the heart of current customer satisfaction without spending a bundle. It is absolutely vital that you know what to do with the results and have a process in place to get it done.
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Make Eye Contact with Print Buyers
An odd thing happened in today’s Zumba class. We had a substitute teacher; someone I’d never seen before. Her dancing was OK, but there was one thing about her style that really put me off. She never made eye contact.
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