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Founder, Print Buyers International (PBI)

Margie's Buyer Insights

By Margie Dana

About Margie

Margie Dana, a former print buyer, is the founder of Print Buyers International (PBI) and its member-based organization, Boston Print Buyers. These professional organizations cater to print customers worldwide through education, an annual buyers conference, Print Buyer Boot Camps, and networking opportunities.

Margie's perhaps best known for her weekly enewsletter, Margie's Print Tips, which she's published weekly since 1999 in an effort to build bridges in the industry. For years, Margie has been a popular speaker at industry events here and abroad. Her clients include print company executives who rely on her to help steer their marketing campaigns and make their online efforts more customer friendly.

 

Oh, the Humanity! Of Personal Biases and Printing

By Margie Dana | Posted on July 15, 2010
We wear ourselves down into puddles of exhaustion dissecting the specific qualities that print customers demand of their print providers—when, in the end, it all comes down to personal biases. Doesn’t it??  Read More >>

Industry Centers:

Printers as Media Advisors

By Margie Dana | Posted on July 06, 2010
Like everyone else in this field, I’m wondering what the printing industry will look like in 10 years. Heck, I’m thinking it will be quite a bit different in 2015. I’m getting whiplash watching one new media tool after another change the face of doing business — and turning print on its inky head.  Read More >>

Industry Centers:

Standout Printers

By Margie Dana | Posted on June 03, 2010
When I think about what separates an ordinary printer from a real standout, my mind circles around characteristics and behaviors that don’t even deal with putting ink on a substrate.  Read More >>

Industry Centers:

What's Your Strong Suit?

By Margie Dana | Posted on May 07, 2010
The other day a printer cold-called me, saying that his was a minority-owned and certified business, and could he please get on our bid list.  Read More >>

Industry Centers:

Eight Business Principles for Success as a Printer

By Margie Dana | Posted on April 05, 2010
If you read too much from the experts, it would lead you to believe the only way to succeed is to be an Internet based company.  Read More >>

Industry Centers: