Vision, Purpose, Value in Business

Kevin Cushing leads the Allegra, American Speedy Printing, Insty-Prints, KKP, Speedy Printing and Zippy Prints brands as president of Alliance Franchise Brands' Marketing and Print Division.

Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign and Graphics Operations LLC, is a world leader in marketing, visual and graphics communications, linking nearly 600 locations in North America and the United Kingdom. The Marketing and Print Division is headquartered in Plymouth, Michigan. Franchise owners in this division offer one-stop marketing and print communications services. Its Sign and Graphics Division, headquartered in Columbia, Maryland, includes Image360, Signs By Tomorrow and Signs Now brands of sign, graphics and visual communications providers.

Cushing has owned and operated award-winning franchise locations, was inducted into Epicomm's Soderstrom Society, and was named Print CEO of the Year in 2011 when he served as CEO of AlphaGraphics Inc.

Every year, I took on the duty of targeting and ultimately winning five new accounts that were “top 10 worthy.” This was not easy for me because I was not a natural salesman. I also wasn’t a big fan of being sold to, which meant I had a rough time making the hard sell to others.

We worked hard to define our values and are dedicated to using them to drive our daily work. I hope sharing the following story can help your organization stay focused on what is important to you, your employees and your customers as you pursue new opportunities, including acquisitions or mergers.

We all know the three-step fire safety technique we were taught as children: stop, drop and roll. It stands the test of time because of its simplicity and effectiveness. Over the years, I’ve taken this concept and modified it somewhat to develop a business safety technique that I call Stop, Drop, Evolve and Grow. It is one of the tools that has helped me stay focused on the future.

We’re in the throes of the fourth quarter. If you’re like us, you’re sprinting to the finish line while also trying to plan for 2017.

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