Each year, I am proud to be a part of the Inkjet Summit. It is the only industry event where competitors (printers and vendors) can come together and really share their experiences and technology offerings to advance inkjet adoption.
With no yoga required, you, as a manager, can sense changes in your facility and start a conversation with senior management, which they might have not otherwise shared with you. This dialog might create new opportunities for your talents.
Inkjet has created wonderful personalization and marketing options for customers. How does your sales team “work it” to benefit your customers’ marketing message?
Production inkjet is a wonderful technology for many types of printing, but it is not right for everyone. The print requirements must direct the process. Or, in medical terms, you cannot "treat" something properly if you don’t have an accurate diagnosis.
I had the pleasure speaking at the Digital Book Printing Conference co-hosted by Printing Impressions and Book Business magazines on Nov. 19th in New York City. Although I spoke about the technical aspects of integrating inkjet printing into their digital printing processes, it was very evident throughout the conference that “printed” books are decreasing.
Technology is moving forward, and production is integrating new processes and equipment into the workflow. More often than not, though, creative departments are not being properly trained about these new processes that they must design for.