So you have a LinkedIN account, a Facebook Page and a Twitter account. Now, do you know what your social standing is? Do you have Kred? Do you have Klout? Klout measures, as the language distorting name implies, your social “clout.”
Crossed My Mind
The “cloud”—once the purview of IT geeks and software developers—has gotten personal. For several years, there’s been a movement to transition software from the desktop or local server to the cloud. One example is Web-to-print software, typically offered as Saas (software-as-a-service).
Some in the industry are already saying that this Do Not Track movement could drive marketers back to print—but it is naïve to think that this will happen en masse. The digital movement is a giant snowball rolling downhill and this legislation is not got to stop it.
While sitting around a table with a group of printers, I was hearing that business is starting to pick up after last year, but the commoditization of print is making pricing ever more cut throat.