PODi Releases New Research on Proven Solutions for Key Vertical Markets

The study investigates a number of different challenges faced by fundraisers. For instance, how can the amount of donations be increased? One solution is to customize your marketing message based on donor history.

LaSalle Academy, a college preparatory school, personalized its direct mail messaging to alumni with their name, class year, and a representative photo from the decade of their graduation. They acknowledged past donations, or encouraged potential donors to reconnect with their alma mater. Even this simple personalization resulted in a 67% increase in the amount of the average donation. Another solution is to offer a compelling incentive, like The Citadel’s Brigadier Foundation did. They received a 22.75% response rate to their offer of a unique personalized poster, and ultimately generated $208,000 for their athletic scholarship fund.

Each fundraising challenge and digital printing solution is illustrated with case studies from the PODi case study database and includes a snapshot of the campaign along with results. Sugar Bush Solutions President, Mark Parent says, “This paper will be very valuable for our company as we are always looking for ways to show prospects the types of solutions we can build for them.”

These reports and white papers—including the full series of “Vertical Solution Maps” and “Fundraising Solutions for the Education Market”—will be available at no charge to PODi members. To find out more about benefits of membership, visit PODi at www.podi.org/membership.

About PODi
PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.

About Caslon
Caslon (www.caslon.net) helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative , a consortium of leading hardware, software and service providers in the digital printing industry. Caslon provides top-level services for the PODi organization, including managing the online case study database, the annual PODi AppForum, the S3 Council, and the Resource Center lead generation/nurture tools..

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