PODi Releases New Research on Proven Solutions for Key Vertical Markets
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ROCHESTER, NY—June 9, 2011—PODi, the Digital Printing Initiative, the leading research and educational association for the industry, has released a new analysis of vertical markets that will help anyone selling digital print solutions to be more successful. At the core of the new research is the link between vertical market challenges and solutions, which is explored in this series of “Vertical Solution Maps.” These maps show how to take a common marketing objective (like fundraising, encouraging repeat business or obtaining new customers) in a specific vertical market, identify the challenges and then provide winning solutions with digital printing.
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