PODi Releases New Research on Proven Solutions for Key Vertical Markets
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Caslon is writing a series of white papers that will examine each vertical market, objectives, challenges and corresponding solutions. The first white paper, “Fundraising Solutions for the Education Market,” guides marketing and development professionals at educational institutions through solutions that address their key challenges, like increasing alumni participation, number of donors and amount of donations while reducing administrative costs. It reviews the needs of K-12 schools, public colleges and private universities as they look for donations to annual funds, endowments, building development and scholarship programs.
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