PODi Releases New Research on Proven Solutions for Key Vertical Markets
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According to the Council for Aid to Education’s annual “Voluntary Support of Education Survey,” in the 2009-2010 fiscal year donors demonstrated their commitment to higher education with $28 billion in private support. As states cut funding, private support becomes even more vital.
The study investigates a number of different challenges faced by fundraisers. For instance, how can the amount of donations be increased? One solution is to customize your marketing message based on donor history.
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