PODi Releases New Research on Proven Solutions for Key Vertical Markets
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LaSalle Academy, a college preparatory school, personalized its direct mail messaging to alumni with their name, class year, and a representative photo from the decade of their graduation. They acknowledged past donations, or encouraged potential donors to reconnect with their alma mater. Even this simple personalization resulted in a 67% increase in the amount of the average donation. Another solution is to offer a compelling incentive, like The Citadel’s Brigadier Foundation did. They received a 22.75% response rate to their offer of a unique personalized poster, and ultimately generated $208,000 for their athletic scholarship fund.
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