GRAPH EXPO 2011 Executive Outlook Conference Reveals Critical Technologies

CHICAGO—Sept. 11, 2011—Beyond identifying the critical and opportunistic technologies that can help printers succeed in these changing times, what should they know about how to implement these technologies to ensure long-term survival? These are among the most pressing questions on the minds of graphic communications professionals who will attend GRAPH EXPO 2011, the year’s largest graphic communications exhibition and conference in the Americas, Sept. 11-14, 2011, in Chicago’s McCormick Place.

In today’s ‘new era’ of print, merely understanding applications for the most current technologies is not enough to insure profitable survival for the next few years. According to a review of MUST SEE ‘EMS technology and products submissions-current and past-by the Selection Committee, there are two basic types of printing industry technologies: 1) those generally critical to the short and long term profitability and even survival of a printing company, and 2) those that, if implemented, can provide opportunities such as new products, diversification, differentiation, and new ways of doing business. Some technologies apply to both categories.

As today’s printing business is more complex and competitive than ever, the strategic and tactical components of business, marketing, and production transition planning have become integral parts for the successful implementation and integration of a new technology into current operations. Attempts to implement a new technology without a plan often lead to failure and/or an increase in undesirable unintended consequences.

Although not a technology per se, full scope planning based on an in-depth knowledge of customer/prospect requirements was selected by the MUST SEE ‘EMS Selection Committee as the foundation for successful implementation of the following critical and opportunistic technologies:

The top Critical Technologies are:

1. Computer/IT/MIS Capability and Utilization

Software correctly installed and utilized is becoming the backbone of printing companies. To utilize software and a host of production technologies, particularly digital printing-related, printing organizations must have computer and information technology skills.

New era printing companies run on information generated by the full utilization of Management Information Systems. The Selection Committee identified the combination of computer skills, information technology, and properly utilized full MIS as the most important capabilities for printing companies’ profitable survival.

2. Production Automation