CBS, PepsiCo and Time to Use Video in a Print Ad

CBS, Pepsico and Time Inc. have teamed up to produce a video ad in Entertainment Weekly magazine.

* 2 ½ Minutes of TWO AND A HALF MEN
plus THE BIG BANG THEORY “Talk Nerdy to Me” (separate video compilations of humorous moments from both shows, the second of which features a musical homage to THE BIG BANG THEORY’s male characters’ endearingly geeky jargon and pastimes)

* “I’m Good” by Pepsi Max (a funny spot promoting this “first diet cola for men”)

* ACCIDENTALLY ON PURPOSE: Preview (a sneak peek of CBS’s newest comedy)

* CBS New Fall Dramas: Preview (a sneak peek of NCIS: LA, THE GOOD WIFE and THREE RIVERS)

The ground-breaking VIP player, developed and manufactured by Americhip, Inc., produces high quality video and audio — and is thin and durable enough to withstand the rigors of magazine binding and U.S. mail delivery.

“We’re bubbling with excitement over CBS’s partnership with Pepsi Max and our first-time ever use of video in a print ad,” said George Schweitzer, President, CBS Marketing Group. “Pepsi Max is a great brand and a perfect fit for our Monday night comedies and new dramas. Since we’re always thirsty for the newest marketing innovation, we’re thrilled to be unveiling the inaugural use of an interactive Video in Print technology in Entertainment Weekly’s popular Fall TV preview issue. The best way to sample our terrific new programs is to see previews — and it’s never been accomplished in a print ad… until now. EW is the ideal venue for this ground-breaking Video in Print ad, which is entertaining in its own right and is particularly well suited for their media-engaged readership.”

“This is an extraordinary way to refresh how we interact with consumers,” said Frank Cooper, chief marketing officer, portfolio brands, Pepsi-Cola North America Beverages. “We’re constantly seeking new ways to reach and connect with our core audience, and, as part of this groundbreaking alliance, we’re utilizing technology that’s both surprising and engaging. Most importantly, we’re adding value in the right context through a combination of great content and innovative partners. Pepsi Max’s ‘I’m Good’ spot plays well with the upbeat, irreverent voice that defines CBS’s Monday night comedy lineup — putting it directly into the hands of a key demographic target — readers of Entertainment Weekly’s Fall TV preview issue.”