Warren Werbitt welcomes returning guest Mark Pomerantz of SalesWisdom, who shares his career path from print student and OEM support/product roles into sales, and explains why he founded SalesWisdom after ending his corporate career in 2024: a small, solopreneur partnership model helping print owners and executives execute growth projects, enter new markets, and leverage insider industry knowledge and networks without adding payroll. They discuss the difference between hearing and listening, challenges of bringing in outside help without threatening internal teams, and the need for better leadership and treatment of young people entering print, including paying interns. Both emphasize print’s breadth and importance, and strongly encourage attending PRINTING United Expo (Sept. 23-25 in Las Vegas) for ideas, networking, education sessions, and the All-Stars/Spill The Ink area, plus the AI pavilion.

00:00 Welcome Back

00:26 Meet Mark Pomerantz

01:22 From Tech to Sales

02:45 Launching Sales Wisdom

04:17 Who He Helps

06:58 Getting Buy In

09:39 Hearing vs Listening

12:24 Attracting Young Talent

18:18 Selling Print’s Value

20:39 Print Outsider Stories

21:47 Print Industry Family

22:30 Why Attend Printing United

23:20 Bring Young Staff

24:53 Networking Not Buying

27:19 T Shirt Marketing Win

29:51 First Trade Show Lesson

32:11 All Stars Meetup Hub

34:31 AI Pavilion Teaser

34:58 Final Thanks Sign Off

To listen to the audio version of this podcast, click here.

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