Host Warren Werbitt welcomes Brian France of Envision3, who shares his 13-year print and packaging journey, family life, and passion for fitness and relationship-based problem solving. They discuss how a mistaken phone call led to a connection and Brian’s ongoing LinkedIn content strategy, focused on authenticity, showcasing print, and building a national network rather than chasing immediate sales. The conversation emphasizes long-term effort, communication, and educating buyers who often lack print knowledge, plus the value of asking better questions and following up. And Brian recounts a win-win customer solution by switching from foam core to plastic with dry-erase UV coating.
00:00 Welcome and Guest Intro
01:41 Brian’s Background and Family
03:03 Coffee and Nepal Story
04:07 LinkedIn Content Motivation
06:22 Authenticity and Relationships
08:46 Print Passion and Long Game
12:56 Service as Differentiator
14:23 Customer Win Story
18:51 Selling to Owners
21:21 Direct Mail Outreach Tips
22:52 Nvision3 Marketing Approach
26:04 Educating Buyers and Clients
29:10 Setting Expectations on Costs
32:21 Hustle and Profit
32:38 Owning Your Lane
34:19 Vistaprint Reality Check
36:19 Price for Value
37:43 Follow Up Wins Jobs
40:00 Branding Over Cheap
41:29 Redo Not Discount
44:09 One Stop Shop Pitch
46:46 Educate and Ask
49:16 Printing’s Alive Breakthrough
53:25 Surviving the Crash
56:34 Gratitude and Relationships
59:56 Open Handed Communication
01:03:23 Parting Words and Wrap
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