In this episode of Printing’s Alive, Warren Werbitt — The Print Whisperer — is joined by marketing expert Amanda Bronowski to dive deep into marketing strategies tailored for the printing industry. Discover Amanda’s journey, the most common marketing mistakes printers make, and why having a marketing playbook is essential for growth. Learn from a real-world case study on how an envelope manufacturer’s missteps in personalization and brand consistency cost them big. The conversation covers actionable, low-cost marketing tactics like targeted direct mail, pro bono community work, and engaging customer demos. They also share insights on leveraging social media, hosting events, and building stronger customer relationships. Packed with practical tips and real success stories, this episode is a must-watch for printers looking to elevate their marketing game. Stay tuned for upcoming segments that dive even deeper into print industry success.
00:00 Introduction and Guest Introduction
00:37 Amanda's Background in the Printing Industry
01:18 The Importance of Marketing for Printers
02:48 Challenges Printers Face in Marketing
05:04 Strategies for Effective Marketing
09:56 Building a Marketing Culture
13:37 Consistency in Marketing Efforts
14:34 Leveraging Direct Mail Campaigns
23:37 Case Studies and Long-term Value
24:40 Maximizing ROI with Direct Mail Campaigns
24:58 The Power of Pro Bono Work
26:29 Charity Sponsorship Success Stories
28:43 Low-Cost Marketing Strategies
30:45 The Importance of Business Cards
31:45 Sales and Marketing: A Delicate Balance
33:22 Leveraging Social Media for Branding
34:48 Creative Marketing with Print Embellishments
40:43 The Value of Company Culture in Marketing
43:05 Encouragement for Marketing Initiatives
To listen to the audio version of this podcast, click here.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
