News Desk

In this episode of Printing’s Alive, Warren Werbitt — The Print Whisperer — is joined by marketing expert Amanda Bronowski to dive deep into marketing strategies tailored for the printing industry. Discover Amanda’s journey, the most common marketing mistakes printers make, and why having a marketing playbook is essential for growth. Learn from a real-world case study on how an envelope manufacturer’s missteps in personalization and brand consistency cost them big. The conversation covers actionable, low-cost marketing tactics like targeted direct mail, pro bono community work, and engaging customer demos. They also share insights on leveraging social media, hosting events, and building stronger customer relationships. Packed with practical tips and real success stories, this episode is a must-watch for printers looking to elevate their marketing game. Stay tuned for upcoming segments that dive even deeper into print industry success.

00:00 Introduction and Guest Introduction

00:37 Amanda's Background in the Printing Industry

01:18 The Importance of Marketing for Printers

02:48 Challenges Printers Face in Marketing

05:04 Strategies for Effective Marketing

09:56 Building a Marketing Culture

13:37 Consistency in Marketing Efforts

14:34 Leveraging Direct Mail Campaigns

23:37 Case Studies and Long-term Value

24:40 Maximizing ROI with Direct Mail Campaigns

24:58 The Power of Pro Bono Work

26:29 Charity Sponsorship Success Stories

28:43 Low-Cost Marketing Strategies

30:45 The Importance of Business Cards

31:45 Sales and Marketing: A Delicate Balance

33:22 Leveraging Social Media for Branding

34:48 Creative Marketing with Print Embellishments

40:43 The Value of Company Culture in Marketing

43:05 Encouragement for Marketing Initiatives

To listen to the audio version of this podcast, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.

Other Channels
Comments