Tapping New Revenue Streams With Digital Book Printing
Sponsored by: Canon Solutions America
Speakers: Kurt Scherwatzky, Director, Production Services Procurement, John Wiley & Sons; Roger Naggar, Director of Global Supply Chain & Procurement, Macmillan Learning
Digital printing technology offers publishers the flexibility to publish shorter runs affordably. This opens up a wealth of opportunities for publishers that were never possible before. Publishers can test new authors, formats, and subject matter without the high overhead and risk associated with offset printing. They can bring out-of-print titles back to print and optimize their backlist. This webinar will explore how leading book publishing companies are utilizing digital printing technology to create new revenue streams and drive greater efficiency.
Webinar attendees will learn:
- How digital printing has changed the economics of book printing, creating new revenue opportunities for out-of-print, backlist, and new titles.
- Why it’s critical that publishers consider the complete “lifecycle” cost of a book in order to reduce overhead and increase profits.
- How successful publishers are using digital toner and inkjet technologies to reach their revenue goals.