Print Embellishments Pave the Road to Profit
Sponsored by: Scodix Ltd.
Speakers: Jay Mandarino, President and Founder, C.J. Graphics; Joe Tardie Jr., President, Presentation Folder, Inc.;; Joel Tardie, Marketing and custom project manager, Presentation Folder, Inc.
In a world where CMYK is becoming a commodity, digital is no longer a differentiator. Printers and convertors need the next tools that will enable them differentiation, while saving cost on their current offerings.
This webinar will look at how printing enhancement presses can add spark and panache to your customers' work while providing a splash to your company's bottom line. We will be providing printer perspectives on how the addition of printing embellishments enabled them to develop a point of differentiation in a crowded field of print service providers.
Among the talking points:
- A look at some of the embellishments and enhancements that are available, and the vertical spaces that may benefit.
- Potential strategies and working activities that will achieve the desired goals, including results and customer feedback.
- The nuances of working with embellishments such as foils and metallics, and what challenges they can present.
- Now that I have it, how do I sell it? The potential opportunities that exist within your client base.
Sponsored by Scodix Ltd.