How Magazine Publishers are Using Digital Printing to Enhance Print Products
Sponsored by: SGIA, Canon Solutions America and Kodak
Speakers: Will Mansfield, Director, Worldwide Product Marketing & Category Management, Eastman Kodak Company; Paul Kostial, Founder & CEO, Audience Innovation; and Nathan Safran, Director of Research, NAPCO Media
This webinar will reveal highlights from a study conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) that evaluates the value and transformational potential of digital printing for magazine publishers, including the ways they are currently using digital printing, challenges faced in adoption, potential for innovation, and level of understanding of digital printing capabilities. Expert speakers will comment on the study findings and explore the benefits and innovations digital printing offers magazines publishers, including opportunities to increase engagement with readers and boost ROI for advertisers through targeted and personalized print.
- How publishers are currently using digital printing and obstacles to greater adoption
- How magazine publishers anticipate using digital printing in the future to create more targeted print products
- The role data will play in developing more engaging print magazines
- How targeted and personalized print can drive ROI for advertisers
Sponsored by SGIA, Canon Solutions America and Kodak
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