High-Volume Inkjet: Preparing Teams and Customers for Launch
Sponsored by: Ricoh
Speakers: David Zwang, Process and Technology Analyst to the Print & Publishing Market
You've researched production inkjet, selected the best press for your operation and are now awaiting delivery. Before that press arrives, how can you ensure your operators are ready to run this new technology, and your salespeople are prepared to sell the value of inkjet to your customers? And how are you educating your customers on the capabilities, value and change this technology brings?
This webinar will examine some of the best practices you can implement, along with unexpected issues you may encounter, while preparing to install your new inkjet press and onboard this new technology. We will discuss key areas to cover when training operators, including new workflow procedures, so they can run the press at full capacity. Sales team training on the benefits of inkjet is another crucial step — one that can make the difference between success and failure with inkjet. Hear lessons learned from our featured inkjet customer as they share the potential pitfalls to avoid and keys to success gained from their own experience.
The webinar will also offer advice on building a marketing campaign to educate customers, especially those who will be migrating from offset/toner to inkjet. Attendees will learn:
- What training will your operators need to successfully run the new inkjet press?
- How will your sales team need to change its approach when selling inkjet?
- What will your customers need to know about the benefits of inkjet and how to prepare their files for optimal production on an inkjet press
- How to set expectations with your partner vendor to leverage their resources and decrease the learning curve.
Sponsored by Ricoh
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