Driving Digital Profitability: Customized Communications
Sponsored by: Ricoh
Speakers: John Watson, Managing Partner, Premium Color Group, LLC; Michael Plummer Jr., Owner, Our Town America; Krista Schaad, Director of Production, Our Town America
Customized communications offer a world of opportunity for service providers to provide new value-added capabilities to meet the needs of the marketing professional. With a customized communications portfolio you can:
- Deliver measurable results and ROI to clients
- Remain competitive by offering new value-added services
- Generate new sources of revenue from value-added services
- Take advantage of production efficiencies, "lights out" operation, and expanded market share opportunities through Web-enabled automated workflows
- Offer new services to drive volume to their devices
In this webinar, you will hear from service providers that have successfully built a winning customized communication strategy to participate in the more lucrative marketing value chain. Digital print users will discuss the business opportunities, provide real-world examples and success stories, as well as present a 'how-to' approach for selling customized communications solutions.
