Here's a familiar story. You've been selling traditional bindery systems for the last 10, 15, or 20 or so years. But in the last five, or so, you've noticed real change happening around you. The cutters, folders, saddle stitchers and perfect binders that were your stock-in-trade aren't moving like they used to. You've been affected by printer and bindery consolidation and closures that have hit your territory. Needless to say, you've got to come up with a strategy for survival in this environment. But, take heart. By re-positioning yourself for this new (and challenging) landscape, you can still make a good living.
- Categories:
- Business Management - Marketing/Sales
Don has worked in technical support, sales, engineering, and management during a career in both the commercial offset and digital finishing sectors. He is the North American representative for IBIS Bindery Systems, Ltd. of The United Kingdom.