There’s an enormous change in the computing marketplace and yet many executives are still reluctant, even queasy about placing their marketing spend into tablets and getting on board. It’s amazing given the facts. Consider that tablets are expected to outsell PCs for the first time this year. Apple’s iPad and Samsung’s Galaxy alone are expected to lead the charge and outsell all PCs. According to About.com, Apple sold 32 million iPads as of October 2011. By October 2013 they had sold 170 million.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.