Why Talking Less Is Sometimes a Good Policy
What happened: Most communications consultants will advise companies to talk with their clients as much as they can. This is just good business policy. And yet, as the economy has filled up with ever-growing concerns for making sales go up and expenses go down, less room is left for multiple conversations with providers such as communications firms, consultants and printers. This leaves precious little time for newcomers, let alone the honored guard, to have ongoing sales marketing discussions. One of the results of this situation is the explosion of automated technology systems that deliver qualifiable results in the areas that really shouldn’t require much conversation. Examples range from lead generation to back-end and back-office systems. Enfocus PitStop Connect is one such tool.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.