Why Strategic Market Planning Is Critical
The new CMO role has become the key to paving the way into new markets, new sales territories, new income streams and, yes, executive meetings reserved for the CEO, CFO and legal counsel. What changed?
The simple answer is the market has intensified and nothing should be ignored or pushed aside when it comes to forging a new frontier for your company’s growth. Nothing is more important.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
