Why Small Businesses Stay Small
There’s a simple reason why small business stays SMALL (usually with five to 10 employees). The fact is, most small business owners find themselves in a common situation of limited growth; failing to comprehend why they’re stuck at a certain level.
In short, the limited growth ceiling is due to a limited number of hours in the day. Practically speaking, a small business owner can only work so many hours a day to keep their business afloat and still have a LIFE!
Keeping customers satisfied and maintaining the thousands of other things for which business owners are responsible can be overwhelming.
For this reason, larger companies use effective systems that free owners from mundane, day-to-day operations. Moreover, it allows these owners to work on expanding their business without the usual chaos caused by growth. In fact, with effective systems they can FRANCHISE multiple locations, if desired.
To be fair, many small business owners prefer to stay small. To be sure, there’s nothing wrong with that.
However, for those who intend to grow larger, this blog is for you!
How to Grow a Company Systematically?
To begin with, the owner, the TOP person in the organization, MUST make the all-important DECISION to do it. With that said, they should never make that decision by consensus; that is, waiting for employees to agree with the owner’s decisions to systemize.
More importantly, the owner should make the commitment to move forward no matter the obstacles, and pledge to NEVER TURN BACK!
Read or Listen to Books Regarding Business Systematization
These books will provide an in-depth view for how a systemized business looks and functions.
Acquire Browser-based BMP (Business Process Management) Software
Note: Recommended integrated features:
- Job or Service Tracking System
One that’s integrated with a Quality Assurance System.
- Time Tracking System
For tracking employee hours spent on job processes and other tasks.
- CRM – Customer Relationship Management, AKA Contact Relationship Management
One that tracks incoming and outgoing emails, customizable fields, etc.
- Human Resource Management Systems
For example: Request for Leave, Orientation System, Employee Evaluation System, etc.
- Tasks Management System
For tracking special tasks given to certain employees outside of their normal daily routines.
- Daily Routine Checklist System
For all key employees.
For Individual Employees, Departments, and Company-wide, etc.
- Document Management System
Having a built-in Document Designer with multiple features for developing interactive and static documents.
- System Buster Locator AKA a Corrective Action System
Used for tracking errors and miscommunications in Product Manufacturing and/or Services.
- Great Training from Software Vendor
A Software company that’s willing to train on the business owner’s schedule and provide training, broken down into easy-to-absorb, bite-size chunks. Trainer with experience in business systematization.
Benefits of Business Process Management Software
These are the key features to look for; however, owners should NOT become mesmerized by shiny objects that have little to do with systematizing a business, from OPENING TO CLOSING each day.
In short, don’t become SPELLBOUND by software salespeople peddling features that seem “cool,” but have little to do with stopping errors and miscommunications. More importantly, avoid software that does not support features that allow owners to DELEGATE systematically; whereby, freeing up the owner’s time.
Without software with the above features, it’s hard to delegate to employees, jobs and tasks, without constant oversight. Besides, employees don’t like constant over-the-shoulder management. Employees want to manage themselves. In fact, self-managed employees are cost effective, not to mention, HAPPY!
Note: At times, some businesses require “industry specific software.” However, if their software doesn’t have many of the above features, i.e. Quality Assurance Systems, then using more than one software will work fine. Also, a little double entry shouldn’t be a problem, especially if the company is saving thousands of dollars by having Quality Assurance systems.
How do I know?
Many companies with industry-specific software use System100 for Total Quality Management. For this simple reason, their software doesn’t support all the necessary features to systematize a business front to back.
Also, with these important features fully implemented, a business owner gains the FREEDOM to grow their business without constant interruptions. In fact, freedom to do whatever they choose!
To be sure, with this type of BMP software, a business owner can TURNKEY their company, which adds tremendous VALUE for operations. Also, for selling the business when desired.
Did I mention? Systems work for small or large business!
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.