Why Multi-Channel Marketing is Catching On
What happened: Companies are using combinations of message to market communications that deliver increased sales responses. A great example of this is a direct sales pitch via an e-mailing, webinar, corporate sponsorship and prize drawing that gives away a well-known product. Focus, Inc. is currently running a marketing campaign that brings together all of these elements in an effective push of pre-qualified leads to its sales team.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.