From last week...
“Sounds like ‘marketing’ may be the answer to FEI’s sales challenge,” Zoot said.
“Yes!” Marka cried. Zoot was finally recognizing that direct sales are just one way to drum up new business, she thought.
Now, continuing with part three of our three-part series. Remember, fire = print.
When she first joined FEI, Marka convinced Org that Olympus’ highly literate adult population—made possible by two generations of widely available fire—appreciated the printed word. So FEI began distributing its message in written form, at a fraction of what it cost to send runners to each hearth and business. FEI was now familiar with the power of brochures, mailings, O-communications and advertising.
- Categories:
- Business Management - Marketing/Sales
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.