
By
T.J. Tedesco
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Last week, Fire Enterprises (FEI) marketing maven Marka showed the FEI tribe how to create a killer tagline. This week, she explains why customer brand perceptions matter, how to discover what these perceptions are, and how to change them. Remember, fire = print.
Zoot raced into the FEI conference room, holding a bunch of baseball caps. “Check it out, guys!” he said. “I got the FEI logo printed on 50 hats for just $100 Drachmas. Doesn’t our logo look great? I love our new brand—it really connotes the dependability and innovation we want to be known for.”
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- Business Management - Marketing/Sales

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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