Ways to Get Clients to ‘Show’ Up

Announcing _____________________ Event! (fill in the blank with your firm’s name)

If your facility were a trade show and your clients were to attend, what part of the show would they find most interesting? Would that interest provide a direct benefit to your bottom line—and to theirs?

I have attended many trade events, and I have designed, marketed and installed even more. The exhibition vertical is undergoing change but, in the end, a trade show or similar industry event still offers a few interesting points of discussion and comparisons to the way you run your (no longer print-centric) printing business.