Ways to Effectively Communicate Your ‘Why’ Message
“Clearly, there are many ways we can use our ‘Why’ message to create compelling, business-generating marketing communications,” Org said. “I approve all of these ideas. Now, get to work! I want all these put together by the day’s end.”
Marka and Zoot were frozen in terror and confusion upon hearing their normally friendly boss’ aggressive demand.
“Just kidding,” Org said with a smile. “But really. I do want all this stuff done. How about this? I’ll give you a whole week!”
Today’s FIRE! Point
There are many ways your printing company can communicate your “Why” message to target markets. Consider sharing the message via video content, Web and collateral materials, outbound marketing, case studies, internal messaging, and more. Then, your marketing will be more compelling, and your sales will grow.
FIRE! in Action: DataSynapse Fixes Its Company Messaging, Grows Sales
The technology company developed new messaging to use in its marketing communications and for use by its sales and customer service staff. The results? The company doubled its revenues and client base the next year.
Next week: Marka shows Zoot how to build an effective direct mail/email A/B test.