Want to Sell More to Customers? Try Surveys
FIRE! in Action: Gem Affair Uses Customer Surveys to Grow Sales
A five-question survey allowed the jewelry company to capture customer feedback, which Gem Affair used to make key changes to its product line and website. The result of these changes: a 4.5-percent increase in sales the next year.
Next week: Marka gives Zoot an overview of different survey contact methods, including the advantages and potential challenges of each.