
By
T.J. Tedesco
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Over the past few weeks, FEI sales leader Zoot has given young salesman Ganymede some valuable tips for winning back customers who have left. This week, Zoot shares a tip for effective cold calling. Remember, fire = print.
Zoot was working in his office one afternoon when a loud, repeating thump grabbed his attention. Concerned, he followed the noise to its source—Ganymede’s office. Here, the young salesperson was banging his head against the wall.
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- Business Management - Marketing/Sales

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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