America's Most Influential and Widely Read Resource for Commercial Printers
View from Mount Olympus
By TJ Tedesco
About TJ
T.J. is team leader of Grow Sales, Inc., a marketing and social media services company operating at the intersection of compelling content, clear vision and quality communication practices. In this blog, fire is a metaphor for print. Hang on, this ride will be weird...Prometheus crept into Mt. Olympus, stole fire, returned to the lowlands, ran from house to house distributing it, got caught, was chained to a rock, lost his liver to a huge ugly bird and was rescued by Hercules. Leveraging his fame, Prometheus started Fire Enterprises Inc. (FEI). Since fire was the hottest technology of the time, company success came fast and furious. Two generations later, fire isn't such an easy sale. Now led by Prometheus' grandson Org, FEI's growth is non-existent, competitors are pounding and prices are in the toilet.
Building Brands
A Message from Your Post Office about e-Tailing, Catalogs and Business Services
Sep 1, 2010
Trish Talks Finishing
Standard Horizon Blends Intelligence, Ergonomics and Speed in New Automated Folder
Jul 22, 2010
The Tribe Discovers the Secrets to Designing 'Eye-Catching' Marketing Materials (part II)
Print advertisements that simply “look good” won’t win you business unless the important elements are read. Ads should be designed to appeal to typical reading habits of consumers, which follow "Z" and "U" patterns.
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The FEI Tribe Discovers the Secrets to Designing 'Eye-Catching' Marketing Materials (Part I)
Design for design’s sake is out. Your design and layout should derive from the size and shape of your promotion, not the other way around. “A one-size-fits-all design model will end up fitting none,” Cecil explained.
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The Tribe Discovers the Three Secrets of Effective Copywriting
Good copywriting techniques can help you create business communications that convey the essence of your brand and selling proposition. Effective copywriting focuses on customer benefits rather than mundane details, provides useful information and reads simply and clearly.
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Marka Discovers the Importance of Branding (Part II)
Nearly every aspect of your business—from your marketing communications to your sales and employee behavior—reflects on your brand, for better or worse. Ensure that your corporate identity and every company communication demonstrate the value and positive traits you’re trying to achieve with your business.
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Marka Discovers the Importance of Branding (Part I)
Your brand should derive from your company’s USP and core competencies. Identify what makes your business unique and base your new brand development off this idea.
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