Value is a Two-way Street
Moving forward, be on the lookout for digital media companies putting skin into the print game—i.e. placing ads in print magazines and/or on print sites, exhibiting at print shows, or somehow supporting what we do in conjunction with what they do in any form. These are the companies that GET the value of print and the printed trigger, as well as the reach we have into the marketing world.
With PRINT 13 coming up, even if you can’t attend I would encourage you to take a look at the show floor and who from the digital world is exhibiting. (www.mapyourshow.com/shows/index.cfm?SHOW_ID=PRINT13&alt_entry=true&curr_pri=facility&curr_sec=OO&norepeat=true) If you are attending, visit the digitals and support them, for supporting us. We already know we have to play “integrated” ball, so might as well be with the people that don’t want to see us lose, and understand we all can win!
Printing Impressions Exclusive Giveaway
As a thank you for reading my blog, I have TWO PASSES to give away for the Executive Outlook Conference at PRINT 13 (http://print13.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CCC5) on Saturday, Sept. 7, from noon to 6 pm. If you want one, leave a comment, and then get your friends to “like” your comment. The two comments with the most likes on Monday, Aug. 19 at noon ET will receive the passes ($299 value).
Whether you win or not, I do hope you stop by The Printerverse in booth 5440 and say hello! We have some cool stuff going on with some cool partners! (http://print13.printmediacentr.com)
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.