USPS Leaves Print Up the River
You can’t buy that with oil money.
Normally, if United isn’t showcased or if the match isn’t too engaging, I’ll take the opportunity to catch up on news by reading The Week with the match on in the background. It’s a great publication that aggregates all sides of a story.
A recent edition came with a letter from the editor inserted concerning mail delivery. Like me, a lot of readers value their traditions and were upset that they would no longer be able to count on receiving their copies by Friday. The letter explained that The Week is printed on Wednesdays and utilizes advanced postal logistics, but that the USPS is changing its delivery standards and will no longer guarantee weekend delivery. If you want to receive your copy of The Week on Fridays going forward, you’ll need to rely on the digital edition via an iPad.
I was taken aback by the letter, but I had been focused on other things. Now, with a weekend off, I’m ready to sink back into my traditions. For me, that means reading The Week on Saturday, and to do that I’m going to have to read it on my iPad. Yep, there’s an app for that.
The reality here is that substitutes exist and life moves on. If the USPS doesn’t take care of its customers, other distribution means exist—and in this case, the alternative is less expensive. The USPS needs its own Sir Alex, with his shackles removed. In soccer, when a team is down, sometimes the players need someone to pick them up by the scruff of the neck.
If it doesn’t happen, this time next year you’ll find me down by the green river reading The Week on my iPad—not in print. Let’s hope that’s not necessary.
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC