Dustin LeFebvre

Dustin LeFebvre

A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC

Lunch and Sterling Premium Paper
April 22, 2014 at 4:00 am

I was enjoying my pastitcio when the conversation turned to Sterling Premium, as it seems to more often than I’d like. In the company of good folks at our local Greek eatery, things had been just fine until that point. I was smothering everything in sight with as many lemons as I could get my hands on, and I’d have been content to discuss anything under the sun. But they wanted to talk Sterling Premium.

Good Grief USPS!
November 19, 2013 at 5:00 am

And here we are again with a little hope. The package business is growing at double digits, retailers are competing on service, and the USPS wants to grab a share of the game. It could even be the right business decision to make, but I’m tasked with offering the perspective of the printer, and here it is.

Ghost of Vertis Haunts Us
November 8, 2013 at 5:00 am

Even after its third bankruptcy and subsequent takeover by Quad, Vertis continues as the model of margin compression and value destruction we all wish would go away. It has a ghost of the past, a ghost of the present, and it’s sure to have a ghost of the future.

Here’s an Alternative “Exigent” Solution
October 8, 2013 at 4:00 am

Do we need six-day delivery? Do we need five? I’m not sure, but I AM sure that we do need a USPS system—including rates—that are economically sustainable and predictable. In that scenario, we lose the uncertainty; we and our mailing customers can finally make reasonable and credible projections of business volume and cash flows.

What I Learned at PRINT 13
September 10, 2013 at 4:00 am

On Sunday, I spent my day touring the exhibit hall of McCormick Place. It had been a couple of years since I did this, so I really took a fresh look at the landscape. What I saw really blew my mind.

Like Dust in the Wind
August 20, 2013 at 4:00 am

Each week we’re swept around by factors well beyond our control. While there are certain steps we can take to hedge our bets or mitigate our risks, we remain an industry susceptible to many threats from all sides.

Web Ads Are the New Bricks in the Mailbag
August 6, 2013 at 4:00 am

Am I so biased by print’s tangibility that my disdain for online advertising clouds my judgment? I’m not sure, but knowing that I’ve rarely received any feedback on the digital ads our company has run has always made me wonder what’s really going on.

Competing with Robots (Look to QuadTech and Valpak)
July 9, 2013 at 4:00 am

As a 32-year-old planning on living and working for some time, I’ve naturally developed a healthy fear of being replaced by a robot. There must be some technical term for this, but I have not found it. I’d much rather make use of the robots, than be replaced by one.

Double-dipping at the Bankruptcy Bar (Commentary on National Envelope's Chapter 11)
June 11, 2013 at 4:00 am

Why are people so willing to issue debt in our industry, at such low rates, with such flimsy justification, and with such an awful track record? The premium for distressed assets is down to around 5 percent, close to a historical low. There is a LOT of dumb money, and it doesn’t seem to be getting any smarter.