Use a Visual Cue to Ask a Question
So try slowing down the information push and open up new ways for them to comment on, interact with, and even criticize some of your products or services.
Try this out using a simple exercise. Create four simple visual cues (image, illustration, photograph, edited video) that sum up the key needs you know your customers are trying to solve, and ask them a question for each. From this simple set of visual cues create an easy-to-understand brand story that leads the conversation but allows customers to express themselves throughout the branding. Perhaps there could be a comment box, customer review area where actual uses are posted, a forum where customers can pose questions to other users, and the list can go on and on.
Using simple visual cues on your Website, in your interactive tablet presentations, and in your sales presentations seems so simple, yet its impact is very compelling and persuasive. With just one click you will be able to open up a meaningful conversation, substantiate that you are interested in your customers’ feedback and ideas, and be able to customize your brand marketing to adapt to your customers’ evolving needs.
All in all, that’s one large impact that a visual cue and a question can produce.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips—as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.